How to Set Up Google Analytics 4 on WordPress
Start by checking whether the business already owns a Google Analytics property for the site. Use that account where appropriate and record who has access. Decide which user actions the business needs to measure before installing a tag.
Create or confirm the property and web stream
Follow Google’s Analytics setup guide to confirm the property and create or check a web data stream. Record its measurement ID. Check the reporting timezone and agree who will maintain the implementation.
Use one installation route and check consent
Decide whether your WordPress integration or tag manager will load the Google tag. Check the theme, plugins and tag manager for existing copies first. Use a test browser to confirm that analytics behaves as expected when visitors accept or reject optional cookies. Avoid sending personal details from forms or URLs into Analytics.
Verify a visit and a successful enquiry
Use Google’s tag debugging tools and GA4 DebugView to test a page view. Submit a clearly labelled staging enquiry and confirm the accepted result is counted once, if analytics consent allows it. Try an invalid submission and confirm it does not count. Compare Analytics with the actual saved entry. Use the UTM guide when you are ready to compare incoming campaigns.
